Category: startups
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Getting customers in the enterprise
Today at #LeanCoffeeKL we had a great discussion about how to acquire customers when your target market is the Enterprise, rather than the general public like a more traditional startup. During the discussion I came up with three models that I would like to propose for discussion: 1. Traditional B2C startup: You make your product,…
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I drink your milkshake: Thoughts on the Innovator’s Solution
Clayton Christensen and Michael Raynor’s The Innovator’s Solution: Creating and Sustaining Successful Growth was recommended by Horace Dediu on his show The Critical Path. On the show Horace often talks about “Jobs to be Done Theory”, or the idea that customers hire a product to do specific job. It is a very useful way of…