My review in the Literary Review of Canada is finally released. It is behind a paywall now, but will open up in about a month or so. Or you could pick it up at your local magazine purveyor and support Canadian publishing!
The piece is mostly about “industrial innovation” and the wonderful (and forgotten?) legacy of Bell Labs. This is a common hobby horse of mine when debating innovation and startups (re: startups do not have a monopoly on innovation!). I hope you enjoy the review. In the meantime, I thought I would share some more thoughts on the visuals of this book, which I highlight in the review:
Writers in Residence partnered with Visual Editions to produce a book design that looks great and includes the unorthodox layout and typography that we have come to expect from Coupland’s books. Mere words are not enough for him. Like having a conversation with a high-spirited partner, Coupland uses visual clues to add emphasis to the content.
The book release was delayed for months and I can only imagine it had to do with the unorthodox layout and typography. Often when reading Coupland’s books, I use my smartphone camera to capture the unique layouts (I plan on putting together a few galleries in the future). Take the below page as an example: Coupland describes quantum computing in excruciating detail (qubits, integer factorization using Shor’s algorithm, the Church-Turing thesis, etc.). As the explanation descends into technical jargon, each line of the text becomes progressively smaller until it bleeds past the bottom margin of the page and to the edge of the page, continuing on into empty space beyond the authour’s (and presumably the reader’s) understanding. It is a cute trick.
In another example, he breaks line justification to emphasize the single word “bandwidth”. “Oh Douglas! I see what you did there! It is funny because the word is band ‘width’ and you make it cover the entire width of the page! You clever, cultural brain you!” I hope that doesn’t come off as too condescending… I like the idea of visual puns expressed in typography.